Near the city of Florence for centuries, the Bitossi family have been kiln workers, sculptors, painters, and especially potters preserving ancient ceramic traditions. Heir to a long dynasty and tradition, in 1921 Guido Bitossi founded the "Maioliche artistiche Guido Bitossi" factory, proposing a type of production linked to both tradition and classical styles. Starting from the early fifties, the company’s evolution powerfully manifested itself in a modern vein under the artistic direction of Aldo Londi, a man with an innate creative and aesthetic sense, and a keen eye to the changes in the taste and the uniqueness of the Italian products. Londi believed in the power of partnering art and industry, tapping Ettore Sottsass, one of the mid-century’s most inspiring artists, to collaborate with the storied brand.
Bitossi Ceramiche has been run for generations by the original family: from Vittoriano Bitossi to his daughter Cinzia, then his niece Ginevra Bocini, always representing the Italian “Made in Italy” excellence throughout the world. Today, Bitossi primarily invests in research and design of designer ceramics, partnering with contemporary design stars like Bethan Laura Wood, Max Lamb, and Dimore Studio, while continuing to interpret combination of tradition and modernism laid out during its illustrious history.